To the companies which have seriously decided to increase the efficiency at the expense of development of relations with clients, it is necessary to trace not only the general dynamics of sales and number of the clients who have left to competitors, but also dynamics of consumer behaviour (decrease / increase in quantity of purchases, the sum of monthly purchases of the client, quantity of its references in year, debts presence on payment etc.). Thus it is important to observe following principles:
Responsibility for work with clients, sales volumes and profitableness of the company should lie not only on selling divisions, but to be distributed between all divisions of the company. Many companies sin with that efforts of the sellers can be brought to nothing by the incorrect relation to the client from outside lawyers, accounts departments, warehouse workers is there can be an untimely official registration of papers, excessive claims to the client, delays with goods holiday etc. Quality of servicing means harmonious work of all divisions, as the basic, and auxiliary. Actual there is an involving in work with the client of the isolated functional services, working out of uniform standards of servicing and forming of a consumer chain of service of the client.
